Age Well Hero

Open to skincare products  formulated to tackle the first signs of ageing or support mature skin - serums, intensive treatments, boosters, anti-ageing creams, masks, moisturisers and eye creams

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Skin Glow Hero

Open to skincare products specially formulated for skin in search of natural glow, from hydrating moisturisers and serums to essences, mists, eye patches, face masks, brightening creams and serums to help you love the skin you are in

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Best Skin Fixer

Open to all products that target and help heal skin conditions from blemishes to pigmentation, acne, scarring, eczema, extreme dryness, rosacea or sensitivity as well as post-treatment

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Bath & Shower Hero

Open to shower gels, scrubs, sponges, bubble baths, in-shower moisturisers, bath oils and salts - what bathrooms were made for

Body Hero

Open to all body care products from lotions and oils, to self tan and bronzers for body, aftersuns, hair removal creams, V-care, firming creams, body scrubs, foot or hand creams as and mani-pedi products


Suncare Hero

Open to SPF oils, creams and lotions for face or body, luxury or budget, to help keep skin safe


At Home Hero

Open to all skincare, body care, wash cloths, nail care tools and gadgets, tech or traditional, that deliver expert results at home. (For hair tools, please enter our Hair Styling Hero Award)

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Cleaner Skin Hero

Open to facial cleansing and toning products such as peels, balms, gels, facial washes and polishes, toners, micellar waters, makeup removers, cleaning our skin day after day

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Best Beauty Oil

Open to all facial oils for all skin types, concerns and life stages



Base or Cheek Hero

Open to all foundations, powder, primers, skin tints, BB and CC creams, concealers, blush, highlighter, contour and setting sprays as well as brushes - creating that perfect canvas


Brow Hero

Open to all brow enhancers, from tints and gels, to growth serums to grooming tools and lamination - what gives you those beauty-full brows?

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Lash Hero

Open to all products that give you luscious lashes, from mascaras to lash tints to DIY extensions, falsies, lash serums and curlers


Eye Hero

Open to all eye makeup and tools including eyeshadow primers,  eyeshadows, mascaras, eyeliners and brushes.

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Lip Hero

Open to all colour cosmetics and balms from lipsticks, glosses, tints, pencils and balms in search of the perfect pout 




Best Palette

Open to all makeup palettes for face including eyeshadows, bronzers and blush. Whether they bring out your artistsic side or are simply super conveninent, these palettes are your best friend.


Textured & Curly

Hair Hero

Open to all washing and styling products specially formulated for curly, coily or textured hair; including shampoos, co-washes, creams, oils, curl definers, serums and gels.

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Hair Styling Hero

Open to all styling products and tools; including heat protectors, dry shampoo hair brushes, hairspray, leave in conditioner, dryers, heated brushes, straighteners, curling wands, irons and even hair pieces, scrunchies and bands

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Hair Colour Hero

Open to all home hair colour enhancing products including hair dye, toners, glosses, root cover-ups, colour protecting shampoos and conditioners and colour washes from subtle to statement

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Hair Hero

Open to all hair products that lead us to thicker and fuller, healthier hair. From shampoos and conditioners, serums to scalp scrubs and oils, split end remedies, masks and nutrition supplements. 

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Self Care Superhero

Open to all products that make you feel good, reduce stress and help you sleep from mood boosting and calming candles and diffusers to eye masks, sleep drops, pillow sprays, magnesium sprays, CBD products, wake-up-happy alarm clocks, acupressure mats, aromatherapy rollers, massage tools and oils and even sex toys anything that makes you go aaaaaaah.

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Best for Wellness from Within

Open to all products and supplements that restore and maintain optimum health and wellbeing from within. From nutrition supplements to wellness drinks, drops and powders. 




Classic Hero

Open to all classic products that are as popular now as when they were first launched, including all hair, skin and body care, personal care, cosmetics and fragrances.

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The Innovator

Open to all products that bring something different to the market, showing true innovation, exciting product development, making a real difference to the way we consume beauty and wellness. 

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The Inclusivity Award

Open to all beauty brands and products and ranges redefining perceptions, championing equality and inclusivity across the board, offering products suitable for multiple genders, skin and hair types and backgrounds.

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Best Bang

for your Buck

Open to all products that give you that ultimate value for money – whether it’s long-lasting, multi-tasking or pocket money prices, these products are the gifts that keep on giving

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Best Breakthrough

/ New Brand

Open to any new brand (launched in the UK after September 30, 2019) that really made us take notice. 


Mum & Baby Hero

Open to all products for mums-to-be, new mums and babies. From stretch mark creams and belly oils to gentle shampoos, nipple creams to nappy creams, baby sun cream, sleep-well sprays and balms

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Eco Hero

Open to products striving to be kinder to the planet whether through sustainable packaging, ingredients, ethos, campaigning or production.

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Luxe Hero

Open to new and established premium products across all categories from skincare to makeup, fragrance and wellness. This award recognises those investment products that are the ultimate indulgence or gift. 

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2020 Hero

Nominated by our judges and community and voted for by readers, this award is for any product, brand individual or campaign in beauty and wellness that helped define an extraordinary year. Whether that's a lockdown self-care hero, a hand sanitiser, hand cream, face mask, virtual fitness class, community campaign - anyone or anything that stepped up

Image by Bára Buri

Images: Getty & Unsplash